(17) Bestseller

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum

R 499.00
  • 10% azelaic acid visibly reduces redness in 2 weeks
  • Hyaluronic acid plumps skin without any heaviness
  • Niacinamide fades dark spots and evens out skin tone
  • Fast shipping5–14 days
Shipping information

Free shipping to South Africa within 5 to 14 business days for orders R770 and up. Or, standard shipping to South Africa within 5 to 14 business days for R 80.00. Only applies to orders with an order value less than R770.

Made for sensitive skin

Calm the Redness. Keep the Glow.

If your skin flushes easily, reacts to most actives, or just never seems to settle — this serum was formulated with you in mind. Anua's Azelaic Acid 10 Hyaluron Redness Soothing Serum pairs 10% azelaic acid with niacinamide and hyaluronic acid to visibly quieten irritation, fade spots, and leave skin looking balanced, not blotchy.

What it does

Four Reasons Your Skin Will Thank You

A multi-tasking serum that calms, hydrates, and brightens — without pushing sensitive skin over the edge.

Redness Calmed
10% azelaic acid targets the root cause of redness and uneven tone, visibly settling flushed, reactive skin with consistent use.
Deep, Light Hydration
Hyaluronic acid draws moisture into the skin and holds it there, leaving a plump, comfortable finish that never feels sticky.
Dark Spots Faded
Niacinamide works alongside azelaic acid to reduce post-breakout marks and hyperpigmentation for a more even complexion.
Gentle Enough Daily
Vegan, fragrance-conscious, and formulated for sensitive skin — this serum is designed to be used morning and evening without irritating your barrier.
How it stacks up

Not All Redness Serums Are Created Equal

Many redness serums either skimp on actives or overload your barrier with fragrance and fillers. Anua's formula takes a different route — a clinically relevant 10% azelaic acid concentration, combined with supporting hydrators, in a texture that sensitive skin can actually tolerate every day.

Beauty Warehouse
Others
10% azelaic acid concentration
Fragrance-free formula
Sensitive-skin safe daily use
Niacinamide + hyaluronic acid included
Vegan and cruelty-free
Real results

The Numbers Speak for Themselves

Based on user testing and community feedback from sensitive-skin customers.

  • felt their skin looked calmer after 14 days of use
  • noticed reduced redness and improved skin evenness
  • said the texture layered comfortably under moisturiser and SPF
How to use

Layer It Into Your Routine, Morning or Night

After cleansing and toning, press 2–3 drops of the serum gently into clean skin and allow it to absorb for 30 seconds before applying your moisturiser. In the morning, always follow with a broad-spectrum SPF — azelaic acid makes your skin more photosensitive.

Questions answered

Your questions, answered

Building confidence with clear answers to your concerns.

How often should I use this serum?

You can use it once or twice daily — morning and evening. If you're new to azelaic acid, start with once a day in the evening for the first fortnight, then build up to twice daily once your skin has adjusted.

Is this serum safe for sensitive or reactive skin?

Yes — it's specifically formulated for sensitive skin. The formula is fragrance-free and vegan, and the azelaic acid is balanced with soothing and hydrating ingredients to minimise the risk of irritation. That said, always patch test before applying to your full face.

What does the serum feel like on the skin?

It has a lightweight, slightly gel-like texture that absorbs quickly without leaving a greasy or heavy residue. Most users describe it as feeling almost weightless, which makes it easy to layer under moisturiser or SPF.

Can I layer this under my moisturiser and sunscreen?

Absolutely — that's exactly how it's meant to be used. Apply the serum first on clean skin, let it absorb for about 30 seconds, then follow with your moisturiser and, in the morning, your SPF. It plays well with most other skincare ingredients.

How long before I see results?

Most users notice calmer, less flushed skin within the first two weeks of consistent use. Visible fading of dark spots and hyperpigmentation typically becomes more noticeable after 4–6 weeks of daily use.

What are the key ingredients and what do they do?

The hero active is 10% azelaic acid, which targets redness, uneven texture, and dark spots. Niacinamide supports brightening and pore appearance, while hyaluronic acid keeps the skin hydrated and comfortable throughout the process.

What skin concerns does this serum address?

It's designed to tackle redness, post-inflammatory hyperpigmentation (dark marks left after breakouts), uneven skin tone, and general sensitivity. It's also useful for those dealing with mild acne-prone skin or rosacea-adjacent redness.

Do I need to wear SPF when using this serum?

Yes, especially in the morning. Azelaic acid can increase your skin's sensitivity to UV exposure, so applying a broad-spectrum SPF 30 or higher every morning is an important step whenever you're using this serum regularly.

(17)

Loved by our customers

Real feedback from real customers.

Thandi M.
Verified

My skin has been reactive for years and this is genuinely the first serum that's calmed it down without causing more irritation. The redness across my cheeks is noticeably less after about three weeks of consistent use. 🌿

Priya N.
Verified

I was nervous about trying 10% azelaic acid because my skin tends to freak out, but this formula is so gentle. It layers perfectly under my moisturiser and my dark spots from old breakouts are already starting to fade.

Annelize V.
Verified

Lovely lightweight texture — it absorbs within seconds and doesn't leave any tackiness. The redness around my nose has improved quite a bit. My only note is that progress on my deeper pigmentation is slow, but I'm only a month in.

Lerato K.
Verified

The texture is what sold me — it feels like water almost, but it genuinely does something. I've been using it for five weeks and the post-breakout marks on my jawline are visibly lighter. Really impressed.

Sophia B.
Verified

Such a well-formulated serum. No fragrance, no irritation, just calm, clearer skin after two weeks. I use it morning and evening and it layers under everything without pilling.

Zinhle D.
Verified

It's gentle enough that I can use it every day, which surprised me given the azelaic acid percentage. My skin tone looks more even now and the redness on my chin has settled down quite a bit.

Aisha P.
Verified

I've tried other azelaic acid serums that left my skin feeling tight and irritated — this one doesn't do that at all. It actually feels quite hydrating, which I think is the hyaluronic acid doing its job.

Jana R.
Verified

Clean, minimal formula with real results. My skin is less blotchy in the morning and my pores look smaller too — I think that's the niacinamide. Would absolutely recommend to anyone with sensitive or easily irritated skin.

Naledi S.
Verified

Ordered this after seeing it all over skincare communities and it did not disappoint. The consistency is beautiful — almost like a thin gel that disappears into your skin. Within two weeks my flushing had reduced noticeably.

Kavita H.
Verified

Good serum for the price. It's fragrance-free which matters a lot to me, and the redness around my nose has improved. I'm giving it four stars only because I expected faster brightening, but I know these things take time.

Mbali T.
Verified

I have rosacea-prone skin and this has been one of the most calming serums I've used. No stinging, no purging, just a gradual and very welcome reduction in the redness across my cheeks. I'll be repurchasing.

Lauren F.
Verified

The serum sinks in so quickly that I forget I've even applied it, and yet it's doing real work underneath. My hyperpigmentation from last year is much lighter and my skin feels balanced rather than reactive.

Boitumelo N.
Verified

Works well as a daily serum — light enough not to disrupt the rest of my routine. My skin tone is more even after about six weeks and the little red spots I always get along my hairline have calmed down significantly.

Reena L.
Verified

The combination of azelaic acid and niacinamide is exactly what my skin needed. My complexion looks more unified, my acne marks are fading, and I haven't had any irritation in the two months I've been using it.

Olivia C.
Verified

Honestly surprised by how quickly this worked on my redness. I have fairly pale skin so any flushing is really obvious, and by the end of the second week it was noticeably less intense. Fragrance-free is a big bonus too.

Ayanda G.
Verified

This serum is now a permanent fixture in my morning routine. The texture is silky without being slippery and it doesn't ball up under my SPF. My skin looks clearer and brighter, especially around my T-zone.

Marlize E.
Verified

Solid K-beauty formula — gentle enough for daily use but still potent enough to make a visible difference. I've noticed my skin is a lot less red after washing my face in the morning, which was always my biggest frustration.